Eye Makeup A Bright Spot in Color Cosmetics

While the color cosmetics market has only enjoyed meager growth in recent years, eye makeup sales are more than making up for flat and declining lip and foundation makeup purchases, according to Mintel. Since 2004, eye makeup sales have increased 38%, compared to just an 11% increase in the color cosmetics market overall.

Mascara is one of the fastest growing segments in color cosmetics, as 65% of respondents report using it. “Mascara products are offering everything from serums to invigorate your natural lashes, to iridescent particles that reflect light to bring out a woman’s natural eye color,” said Kat Fay, senior beauty analyst at Mintel. Retailers’ offerings seem to be working, as women report using mascara almost five times a week.”